Fresh new look for Downtown Duncan!


As the old adage goes, change is good – and the recent changes taking place around Downtown Duncan are really good (if we do say so ourselves).

The newly completed refurbishment of Station Street Park looks wonderful; the turf has been rolled out and attractive new trees and shrubs have been planted alongside the meandering path. Locals and tourists alike are enjoying the picnic tables and it seems there’s always a photo being taken somewhere in the space.

A great job was done by the City of Duncan in creating such a lovely green oasis in the downtown core. Another recent and exciting change downtown is the unveiling of a new marketing campaign for Downtown Duncan.

The DDBIA (Downtown Duncan Business Improvement Area) and the City of Duncan, with the help of Victoria-based Hot House Marketing, have collaborated on fresh new branding to market our vibrant and energetic downtown.

As Dan Dagg, President of Hot House Marketing, says, “Downtown Duncan is easy to get to and easy to navigate; it is charming and eclectic; it is a destination shopping experience and has more to do and see per square foot than any other city.”

Perfectly encapsulating those sentiments is the cornerstone of the campaign: our new tagline “Downtown Duncan. Small. In a Big Way.”

“By telling people that we’re small in a big way, we embrace the welcoming, small-town feel of the downtown and also celebrate the successes of over 300 independent shops and services and 25 restaurants and coffee shops that call Downtown Duncan home,” said Jean Cardno, DDBIA Marketing Chair and owner of Cardino’s Shoes, ‘it’s an exciting time to be in business downtown: the number of visitors from the island and elsewhere is steadily increasing.”

The exciting new campaign also tackles the challenge that downtown has often faced in letting people know exactly how and where to find us. To address this issue, a straightforward messaging approach was adopted by updating 8 highway directional signs to include the following wording: “Get off the Highway,” “Downtown is Different,” and “Turn into Something Special.” And look for some fun and oversized images to support the BIG aspect of the campaign on highway billboards and street banners as well.

Downtown Duncan has an abundance of great things to see and do in a very compact area; we really are small…in a BIG way.

Downtown Duncan BIA